Innovation, Technology

Food photography: techniques and advice

10/05/2017
come-fotografare-cibor

 

If it’s not an art, it’s not far short either. Photographing food is becoming increasingly important for those who work in the food industry: producers, traders, caterers and food bloggers. What could have more impact than an image when promoting one’s products?

Some turn to professional photographers, others do it themselves, but it’s the finer details that always make the difference. Here is some practical advice for beginners.

 

1-Your subject

A camera lens emphasizes every single imperfection so you need to make sure the dish you want to photograph is absolutely perfect.

 

2-Framing the shot

Your distance from the dish and your position will affect the angle of the shot. A 30° angle is the most natural because it’s the point of view we usually have when we’re seated at the dinner table, while a right-angle shot highlights the thickness of the dish, its container and the setting. It’s best to avoid standing too far: the shot needs to be filled with the image, even focusing on a tiny detail and not the whole dish.

 

3-Light

The best light for photographing food is natural light, either from the back or the side. The flash on a digital camera is public enemy number one: you’re better off deactivating it and raising your camera’s ISO (light sensitivity) to its maximum level.

 

4-The setting

Making sure your setting is perfect – cutlery, napkins and contrasting elements – helps create an appealing effect and increases the effectiveness of the shot.

 

5-Colour

You can use plates and decorations that match the dish you’re photographing, playing with similar hues, or experiment with clashing colours. The right setting will make the dish you photograph look even more appealing.

 

6-The human touch

Include a human detail, such as hands, to give your picture a sense of reality.

 

If you’d like to know more, here are some recommended sources:

 

Food Photography: A Beginner’s Guide to Creating Appetizing Images Corinna Gisseman

Food Photography: From Snapshots to Great Shots  Nicole S. Young

Food Styling: the art of preparing food for camera  Dolores Custer

Food Photography: Pro Secrets for Styling, Lighting, and Shooting Lara Ferroni

Plate to Pixel: digital food photography and styling Helene Dujardin

1,000 Food Art & Styling Ideas: Mouthwatering Food Presentations from Chefs, Photographers & Bloggers from Around the Globe Ari Bendersky

More Food Styling for Photographers & Stylists: A guide to creating your own appetizing art Linda Belligam

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