Following the enormous success of Expo 2015, Milan has secured its reputation as the food capital, with a series of B2B and B2C events that took place there from 4-11 May 2017.
The results of the fifth edition of Tuttofood – the biennial B2B food and beverage show – were beyond all expectations: 80,146 professional visitors, 23% of which were foreigners, up 2.5% compared to the Expo-associated edition of 2015.
Among the buyers who attended, there were particularly large delegations from the USA, Canada, South America, Germany and the Gulf States, with many visitors from long-standing markets like France, Benelux and the United Kingdom, as well as markets seeing the greatest growth: China, India, Southeast Asia and Africa.
Among the events that took place at Tuttofood 2017, the presence of Barack Obama –the former President of the United States – generated particular excitement. Obama was among the speakers at the Seeds & Chips Global Food Innovation Summit: the international summit on the future of the food industry. This featured four days of conferences and meetings on the big issues to do with food and innovation in this field: from new food production techniques to nutrition in the future, right up to food security and the universal right to healthy, sustainable and accessible food.
Large numbers of visitors also attended the events that took place outside the Tuttofood 2017 exhibition centre. The 320 events, cooking demonstrations, tastings and B2C meetings arranged as part of the first edition of Milano Food City attracted approximately 178,000 participants.