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THE ITALIAN EXCELLENCE IN JAPAN AT THE FOODEX

08/03/2018

 

The Italian system will be present – as a solid unit – at the annual FOODEX Japan, the most important food & agriculture exhibition in Asia, set in Tokyo from March 6th to 9th, 2018. The event, on its 43rd edition, will once again take place at the Makuhari Messe, hosting 3,350 businesses and boasting an expected 85,000 professional visitors.

Italy has obtained the largest exhibition space of the Fair, with a surface area of 2200 m² (over 23,600 ft2) and featuring over 170 companies from 16 Italian regions. A presence that attests the variety, richness, and innovation of the Italian production, the extreme competitiveness of our product offer in the food sector, and the concrete effort by both companies and institutions, determined to work as a team in the sophisticated but absolutely promising Japanese market” stated the Ambassador of Italy in Tokyo Giorgio Starace. Who adds: “The Italian-Japanese commercial partnership continues to grow solid, in a context where both our economies are living a phase of recovery and expansion”.
Throughout 2017, in fact, the value of Japanese imports of Italian products has increased by 21.6%: a significant result, which has also been confirmed in the month of January 2018 (+38%). More specifically, imports of Italian food and agricultural products to Japan have increased in all the main categories: beverages, alcoholic drinks, and vinegar (+9.74%); vegetables and fruit (+3.71%); bakery (+6.44%); fresh and cured meat (+8.17%).

Giorgio Starace continues: “Our economic diplomacy thus plans to pursue its determined action in support of the companies. The primary aim is to guarantee access to the Japanese market to a growing number of Italian products. Just in the past few days, we have celebrated a great event at the Embassy: the arrival in Japan of the Chianina meat (a high-quality breed originally from the Valdichiana area between Tuscany and Umbria). Last November, we have obtained – after a successful negotiation – the go-ahead for export of cured beef products, including bresaola. In the future, we shall also concentrate on the fruit sector, which has an enormous potential”.
The Italian Ambassador has promoted a series of B2B meetings, hosted in parallel and in the context of FOODEX, which will feature over 100 Italian business representatives and 80 operators in the main Japanese food & beverage groups.
Moreover, on March 7th the Italian Embassy will host an important event for the presentation of CIBUS 2018 – 19° International Food Exhibition (Parma, May 7th-10th 2018), in presence of the CEO of Fiere di Parma (the Parma fair organization body) Antonio Cellie, as well as the President of Giovani Imprenditori di Federalimentare (Federalimentare – federation of food businesses – young entrepreneur organization) Alessandro Squeri.
As a statement of a strategic and long-term plan, in 2018 Japan will be once again at the core of the integrated promotion campaign commissioned by the Italian Ministry of Foreign Affairs: the Week of Italian Cuisine in the World (in November), which will be garnished by a number of events that’ll take place across the entire Japanese territory on the occasion of the initiative “6000 Years of Italian Wine”.

 

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