According to the Health/Wellness: food as medicine global survey compiled by Nielsen after studying a sample of 30,000 people from 63 countries, consumers from all over the world are increasingly concerned about how and what they eat and increasingly interested in discovering new healthy foods. Food is seen as a treatment/medicine, and diet is no longer just a nutritional regimen: it is, instead, nothing short of a way of life. Why are consumers increasingly seeking out healthy foods? Nielsen’s survey identified four reasons behind this phenomenon: - The ageing of the world population; - Growing rates of food allergies/intolerance…