According to psychology experts, it takes just over two months for a new behavior to become habitual. Considering that we are already well into the second year of pandemic, it is worth reflecting on how consumers’ habits have changed, how likely they are to change again and how this rapidly evolving situation is going to impact the future of our business sector. During the last twenty years, in order to move at the same speed of a more mindful, curious and demanding consumer, we all had to break well-settled paradigms. Technology helped us ‘stay ahead of the game’, always ready…