Online and offline are not two sides of the same coin anymore. Since we are all online, all the time, it should not come as a surprise the recent approach that combines physical presence with digital engagement called “phygital” marketing. If on the one hand restaurants need to keep satisfying their customers’ needs, on the other hand customers expect the same level of personalization and accessibility in person as they do online. In this scenario, applying the phygital marketing approach to the industry seems the most sensible choice. As the phygital approach is all about improving engagement, this can start…