When it comes to Italian companies at Anuga, this year will see a full house: over a thousand firms will be attending the 37th edition of the world’s leading biennial food & beverage trade fair, which will take place in Cologne from 7-11 October 2017.
With 1,036 exhibitors, plus the collective organised by the ITA (the Italian Trade Agency), Italy has exceeded Germany, the fair’s host, and has asserted itself as the most represented country at this event. Organised by Koelnmesse (Cologne’s exhibition centre), Anuga boasts a total of 7,200 exhibitors occupying an exhibition area of over 280,000 square metres, featuring 11 halls and 10 specialised areas.
Anuga’s strategic alliance with the Fiere di Parma exhibition centre and Federalimentare (the Italian food and beverage industry federation) is an excellent opportunity for Italian companies that would like to enter foreign markets. In 2016, Italian food exports were worth €34.3 billion in total. The European Union, with €22.681 billion (up 3.7%), asserted itself as the main market for such products by commanding approximately 65% of the total, and Germany consolidated its leadership within Europe, chalking up an increase of 3.2%, worth €6.2 billion, resulting in a profit of €1.73 billion. Fresh produce accounted for the lion’s share of the food products exported to Germany in 2016, with annual sales worth €1.5 billion (up 2.58%), more than wine (€978 million, up 1.7%) and preserves and juices (€638 million, up 2.3%), while the most significant trend concerned confectionery, which saw a rise of 12.4%, worth a total of €485 million.
Alifood, the leading company trading in quality Italian foods, will be attending Anuga for the seventh time with a stand that has been specially designed for this trade fair (Hall 4.1 – D030). “Anuga is an important event for us”, says Elisabetta Doria Lamba, the company’s Marketing Manager, who adds: “It gives us a chance to meet many of our long-standing customers, as well as form new alliances. As ever, we will be bringing a number of new products to the fair.” These include IQF (Individual-Quick-Freezing) frozen mascarpone cubes, IQF frozen stracchino cubes, IQF frozen granulated ricotta, IQF frozen roasted chicken breast cubes, IQF frozen roasted turkey breast cubes, frozen roasted chicken breast slices and frozen roasted turkey breast slices, which will supplement Alifood’s own catalogue.