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Alifood plays a leading role at Anuga 2017



When it comes to Italian companies at Anuga, this year will see a full house: over a thousand firms will be attending the 37th edition of the world’s leading biennial food & beverage trade fair, which will take place in Cologne from 7-11 October 2017.

With 1,036 exhibitors, plus the collective organised by the ITA (the Italian Trade Agency), Italy has exceeded Germany, the fair’s host, and has asserted itself as the most represented country at this event. Organised by Koelnmesse (Cologne’s exhibition centre), Anuga boasts a total of 7,200 exhibitors occupying an exhibition area of over 280,000 square metres, featuring 11 halls and 10 specialised areas.

Anuga’s strategic alliance with the Fiere di Parma exhibition centre and Federalimentare (the Italian food and beverage industry federation) is an excellent opportunity for Italian companies that would like to enter foreign markets. In 2016, Italian food exports were worth €34.3 billion in total. The European Union, with €22.681 billion (up 3.7%), asserted itself as the main market for such products by commanding approximately 65% of the total, and Germany consolidated its leadership within Europe, chalking up an increase of 3.2%, worth €6.2 billion, resulting in a profit of €1.73 billion. Fresh produce accounted for the lion’s share of the food products exported to Germany in 2016, with annual sales worth €1.5 billion (up 2.58%), more than wine (€978 million, up 1.7%) and preserves and juices (€638 million, up 2.3%), while the most significant trend concerned confectionery, which saw a rise of 12.4%, worth a total of €485 million.

Alifood, the leading company trading in quality Italian foods, will be attending Anuga for the seventh time with a stand that has been specially designed for this trade fair (Hall 4.1 – D030). “Anuga is an important event for us”, says Elisabetta Doria Lamba, the company’s Marketing Manager, who adds: “It gives us a chance to meet many of our long-standing customers, as well as form new alliances. As ever, we will be bringing a number of new products to the fair.” These include IQF (Individual-Quick-Freezing) frozen mascarpone cubes, IQF frozen stracchino cubes, IQF frozen granulated ricotta, IQF frozen roasted chicken breast cubes, IQF frozen roasted turkey breast cubes, frozen roasted chicken breast slices and frozen roasted turkey breast slices, which will supplement Alifood’s own catalogue.





When we talk and write about food nowadays, the captivating power of images plays a major role. When we leaf through cookbooks, food blogs or the website of a famous chef, we increasingly concentrate not on the taste but on the visual appeal, which communicates directly with our eyes and mind well before our taste buds.
Photographs posted on Instagram are merely the culmination of almost two centuries of food photography that, in turn, was inspired by still life paintings. The book Feast for the Eyes, published by Aperture and compiled by Susan Bright, tells the story of this evolution. The book is a chronological overview of how food has been represented from the mid-1800s up until the present day, which not only merges with the history of cuisine but with that of photography, advertising, trends, technology and printing as well.
The book opens with the first photograph to ever depict food on its own: a picture of a fruit basket taken in 1845 by William Henry Fox Talbot. It goes on to show the first images of dishes shown at the centre of a scene in a foreground arrangement, then old advertisements that showed a reassuring and orderly lifestyle, right up to food in street and fashion photography, cookbooks, magazines, Instagram accounts, photos by normal people and great artists like Nickolas Muray, Edward Weston, Irving Penn, Stephen Shore, Nobuyoshi Araki and Martin Parr.
While we’re on the subject of publications, Gourmet was the first truly specialised magazine. Published from 1941 to 2009 by Condé Nast, it was famous for its beautiful covers and illustrations, addressing a niche readership of foodies. This style was revisited by Bon Appétit, published from 1956 on, again by Condé Nast, and considered to be a more popular version of Gourmet. It is still published today and has a website that combines recipes, restaurant reviews, articles on food trends and pop culture sections such as the most popular dishes in TV series.
These days, most online newspapers and magazines have a food section that positively overflows with well-prepared photos and visuals, from the New York Times with its amazing special reports to the more elegant Food52. Then there are magazines that take the merging of food and art to its logical conclusion. The most sophisticated and aesthetically appealing is probably the Gather Journal, published biannually. It is laid out like a cookbook consisting of menus, combined with articles and short essays by artists, designers, photographers and writers. Every issue has a particular theme and is filled with anecdotes and pictures. Published by McSweeney’s in association with David Chang, the founder of the Momofuku Asian food chain, and the food critic Peter Meehan, the journal Lucky Peach is along the same lines as Gather, though it looks livelier. Issues of Lucky Peach are also themed and packed with photos, illustrations in different styles and sophisticated recipes by up-and-coming chefs, while the website combines traditional sections with others that are more creative, all equally stunning. You can move on to leafing through White Zinfandel, Gastronomica, Diner Journal, Kinfolk and Gourmand, but photo shoots and art that focus on food are really everywhere nowadays.


Trump and his tariff proposals: the food products at risk


What lies at the heart of the matter is the American trade deficit, the gap between exports and imports (a shortfall of $763 billion in 2016). In short, the United States buys more goods and services than those it sells to the rest of the world.
To be more specific, Mexico and five Asian countries (China, Japan, Korea, India and Taiwan) are responsible for over 70% of this vast trade gap. Of these, the United States has the biggest deficit with China ($347 billion), a country where American multinationals have relocated in order to improve profits and pay less taxes back home. In contrast, the European Union is responsible for less than 20% of the trade gap: Americans happily choose to buy European luxury goods (cars, fashion, food and wine).

The newly-elected President of the United States, Donald Trump, has been repeating ‘America First’ like a mantra from when his electoral campaign first began. His aim is to relaunch homegrown manufacturing and reduce imports. He has signed two executive orders in the hope of identifying the factors that cause the trade deficit. Trump is threatening a trade war and a list of countries are being targeted, starting with China and Mexico, but the list also includes Germany and other European countries like Italy as well.
According to the Wall Street Journal, the Trump administration is considering the possibility of introducing super-tariffs of 100% on a whole series of niche European products.
Even though this is all currently speculation, the foodstuffs affected could include roquefort French cheese, Perrier and San Pellegrino mineral water brands and specialities such as foie gras, cured meats, tomatoes, fruit juice, jams and chocolate.

The World Trade Organization – which supervises international trade agreements – has stated that the United States cannot impose tariffs willy-nilly, nevertheless there is a backstory.
In 1996, during the Clinton administration, the United States dragged the European Union before the WTO due to a European ban on the importation of US beef treated with hormones that are banned in the EU.
Two years later, in 1998, the WTO condemned the European ban on American beef imports, with or without hormones. In 2009, the United States and the EU signed an agreement to import a limited amount of hormone-free meat into Europe, an agreement that the EUhas never, however, respected.
Therefore, the WTO has established that the US can impose tariffs on imports worth a total of $116.8 million, i.e. the same value of the damage done by the EU ban on American meat.
Given that the total value of EU exports to the USA in 2016 was approximately $360 billion, of which around $3.7 billionwas represented by the food industry, it’s obvious that $116.8 million is a token figure. Nevertheless, the stakes are high:the approval of this measure could cause an escalation and lead to much more sweeping restrictions. In a recent interview, the President of the European Commission, Jean-Claude Juncker, stated that a trade war would be in no one’s interest, and invited the US president to abandon his protectionist rhetoric.


Milan, the food & beverage capital


Following the enormous success of Expo 2015, Milan has secured its reputation as the food capital, with a series of B2B and B2C events that took place there from 4-11 May 2017.

The results of the fifth edition of Tuttofood – the biennial B2B food and beverage show – were beyond all expectations: 80,146 professional visitors, 23% of which were foreigners, up 2.5% compared to the Expo-associated edition of 2015.

Among the buyers who attended, there were particularly large delegations from the USA, Canada, South America, Germany and the Gulf States, with many visitors from long-standing markets like France, Benelux and the United Kingdom, as well as markets seeing the greatest growth: China, India, Southeast Asia and Africa.

Among the events that took place at Tuttofood 2017, the presence of Barack Obama­ –the former President of the United States – generated particular excitement. Obama was among the speakers at the Seeds & Chips Global Food Innovation Summit: the international summit on the future of the food industry. This featured four days of conferences and meetings on the big issues to do with food and innovation in this field: from new food production techniques to nutrition in the future, right up to food security and the universal right to healthy, sustainable and accessible food.

Large numbers of visitors also attended the events that took place outside the Tuttofood 2017 exhibition centre. The 320 events, cooking demonstrations, tastings and B2C meetings arranged as part of the first edition of Milano Food City attracted approximately 178,000 participants.




Following the success of the pavilion at Expo2015 and an extraordinary edition in 2016, the Italian Food Show held in Parma, Cibus has become an annual event, like all the other big trade fairs for commodities Made in Italy. In odd years, we now have Cibus Connect, an agile two-day format which associates moments dedicated to B2B and conferences for the promotion of current international food and retail topics with main the exhibition.

The first edition of this new format was held in Parma on the 12th and 13th of April 2017. Promoted by Fiere di Parma and Federalimentare, the Italian Federation for the Food Industry, the event witnessed over 500 Italian companies present new products, accompanied by numerous culinary demonstrations. Cibus Connect was attended by 50 exclusive producers selected by Slowfood, the international non-profit association committed to restoring value to food, respecting those who produce it, in harmony with the environment and ecosystem.

The event introducing Cibus 2018, scheduled to be held in Parma from the 7th to the 10th of May 2018, hosted around 1000 foreign buyers and a total of ten thousand operators.




Ligurian taste now available in Japan


Last June 14th 2016 an important Japanese corporation Nishihara Shokai, (which has a network of 60 branches in the whole Japanese territory and distributes 100.000 different products to the Japanese food service industries) has decided to buy from Alifood a very high quality pesto sauce made with the real Genoese Basil DOP, produced by Azienda Agraria Anfossi, in Albenga and with Grana Padano DOP.

This is a very significant choice because among the varieties of pesto sauces distributed in Japan, the one traded by Alifood and imported by Nishihara Shokai, probably is the first real Genoese Pesto distributed in large scale by one of the leading Japanese importer.

Great Ligurian taste and flavor will be soon available and appreciated by many Japanese final consumers.

Genoese Basil DOP takes up an excellent space in the market. It is different from the other basil productions made in not advisable area or produced in not traditional way.

The DOP certification guarantees traceability and denomination control. The traditional packaging in bunches preserves the qualitative characteristics of the product, the labeling indicates company name and production plant.


Alifood at CIBUS 2016

alifood at cibus 2016


Alifood will attend CIBUS 2016, the International Food and Beverage Exhibitio , which will be held in Parma from 9th to 12th of May 2016, with its own stand: Hall 8 – Booth B-036.6. Continue Reading…


Alifood arrives in Expo Milan 2015

Alifood at Expo 2015

The popular Italian newspaper, Il Secolo XIX, has mentioned Alifood as attendee to Expo Milan 2015. Alifood will be guest of Intesa San Paolo, Official Global Banking Partner of Expo Milan 2015, at the stand named “ The Waterstone”. Continue Reading…