FROM FOOD TRADERS TO INTERNATIONAL FOOD BUSINESS MATCHERS17/05/2021
In a highly competitive market such as the food industry, it is of the utmost importance to be always at an advantage in terms of business knowledge and awareness of the market trends. The food sector has undergone many significant changes since we launched Alifood back in 1995. At the time we used to export Italian food products to Japan which was, back then, an untapped market. Thanks to the success we achieved there, we gathered momentum and started to expand our business in many other international countries. Our specialization in Italian food and the way we dealt with our clients helped us gain a respectable reputation for being trustful and reliable. It was all very good but we felt like something was missing.
Since we already had business relationships in many different countries all over the world, we took advantage of the global view we had over the market and realized that a major shift was about to happen: the products were more or less the same, it was the people that were changing. And not just our clients, their final customers as well. The latter were becoming more and more aware of the importance of eating healthy food, more conscious of the meaning of quality, more mindful of food waste. Our clients, in turn, developed the need to understand Italian food products better in other to keep an open dialogue with their own customers.
Considering that our products were already excellent, we therefore decided to concentrate our energies on improving the entire system that we had already developed around them: we invested in technology to upgrade our food preservation processes and our integrated logistics platform, we dedicated time to train our staff to be more proactive and flexible in responding to the diverse needs that our clients showed. We moved from being food traders to become international food business matchers.
Today our company is an international solution provider for all those businesses that involve Italian food products and ingredients and which are interested in expanding their activities in their respective markets. The quality and the price of all our products are now fully complemented by a range of services that we keep developing together with our clients and revolve around their specific needs: from researching and sourcing to consulting and tutoring, via on-time supply and data management. Our diverse yet integrated communication channels – which now revolve around our brand new website, designed in line with our brand positioning – allow us to offer our clients many active touchpoints which are professionally managed by our multilingual staff.
Our experience in the food business taught us that ideas and projects can be successfully developed in any corner of the world if there is a team-based approach behind them. This is why we constantly strive to be the perfect match between international demand and local supply and support our clients in achieve their success.