Mr. Martini, Italian Minister of Agriculture, presented at Expo Milan the “Food Act”, a plan of Italian Government for make promotion the “made in Italy” worldwide.
To achieve the goals wrote in the Food Act, a Forum of Italian cuisine was founded as permanent organization lead by the Ministry of agriculture in collaboration with Ministry of Cultural and Tourism, the Ministry of Economic Development, the Ministry of Education, University and Research Institutes, the Ministry of Labour and Social Affairs, Regions and Provinces authorities.
The strong points of Food Act are training, production chains and financing for young restaurateurs.
Here, top 5 best practices of Food Act
- Chefs as ambassadors of Italian cuisine worldwide
The mail goal consists in export Italian agrifood up to 50 billion euro by 2020. The most important Italian chef will be engaged to disseminate Italian culinary tradition during different international food events, especially in Usa, Russia and China.
- Enhancing Italian excellence and Mediterranean diet
To strengthen the awareness of the potential of Italian food heritage engaging international influencers. Promote and disseminate, by a communication campaign, Italian food farming excellence, especially Dop, Igp and organic foods, and the Mediterranean diet.
- Strengthening of the distribution of real made in Italy
Objective: to promote distribution and logistics platforms as an essential tool to increase the size of companies and their competitiveness. The key issue is to ensure a better supply of Italian raw materials abroad, especially for Italian restaurants in the world.
4. Haute cuisine, great training
A priority of Food Act is to strength the training and cuisine schools, investing more and creating new institutes more specialized to develop more economic and business competences.
- More financing for young restaurateurs
One of the key of the Act is the development of financing to respond to the special needs of the haute cuisine sector. Promoting, in agreement with Regions (local authorities), conditions of credit facilities for young people (under 40) with particular requirements, for taking over the food companies and restaurants to the generational change.
Food Act aims to enhance the link between food and culture, identity, education. This action provides for the promotion of different initiatives: food education in schools, the awareness of values such as sustainability, the fight against waste and the respect of the food. Finally, Food Act pays a particular attention to the accessibility for the poorest bracket of the population, giving continuity to others Government projects about helps and assistance.
Source: Anche il cibo ha il suo Act