Food and water will be harder to access over the next few decades and, according to Unesco, the demand for food will grow by 70% by 2050. World’s population is predicted to hit 9.7 billion in 2050, above all there will be a rising middle class in Tiger economies like China, India and Brazil, with an increase of high quality food request.
Today, in that scenario the answer is sustainability: sustainability that is not just the way to preserve the small scale organic farmer, but it begins to attract also the biggest name in the food corporate world.
Big brands introduce greater sustainability into their supply chain
The US retailer Whole Foods undertook 20 million dollar in nationwide advertising as it sought to reverse its sluggish business performance: a year later profits are up and revenue jumped by nearly 10 per cent.
The most famous UK retailer Mark and Spencer injects greater sustainability into its business which generated £105million.
Furthemore, research from Bond University of Australia suggests that the country is suited to capitalize on the growing demand for organic food.
Equally, customers is moving in that direction: the demand of healthier, greener and more sustainable food is increasing more and more and sales are up. The message is clear: sustainability is good in ethics, but it’s also good business. Companies can secure their supply chains, and maintain a cost effective method of accessing the highest quality produce.
New markets and business opportunities are being created.
Source: Sustainable food