Once again, Cibus returns to Parma in 2019, in its ‘Connect’ version. The rendezvous is set for Wednesday April 10th and Thursday April 11th; two strictly professional exhibition dates organized by Fiere di Parma (the Parma exhibition organization) and Federalimentare (the Italian food industry federation), in cooperation with ICE Agenzia (the national institute for foreign trade). Compared to the previous edition, Cibus Connect tripled its number of exhibitors and exhibition space upon adding a brand-new pavilion.
Conferences will be an essential part of the event, with a handpicked selection of appointments. The schedule will kick off with a sector analysis drafted by Cibus and Federalimentare in cooperation with ISMEA, a public institute for food and agricultural market services. The analysis is focused on the success factors of agri-food companies in southern Italy that are currently standing out on the international stage. The afternoon of the first day will feature an assessment – in cooperation with the consulting company PricewaterhouseCoopers (PwC) – of the profitable relationships that may be built between food companies and large wholesalers. The discussion will star witnesses by international and Italian retailers. The second day will feature an assembly of the sector’s top players, who will present case histories from the retail and industrial world, focusing on premium brands and premium store brands as drivers of point of sale development in the food industry, with the support of Deloitte and the data from the 21st edition of their “Global Powers of Retailing” report. To end the event, there will be a workshop on successful cases of Food & Wine pairing on the shelves of international retailers.
Thousands of Italian professionals and international top buyers are expected in Parma. The correspondence with the dates of the Vinitaly exhibition (Cibus Connect will begin on the day Vinitaly – Italy’s top wine sector exhibition – ends) will allow a synergetic flow of buyers from one trade show to the other.